MedaSystems

brand identity / website design

MedaSystems is a cloud-based software for pharmaceutical manufacturers. It allows life science companies and health care providers to collaborate on requests for access to experimental therapies. The executive team at MedaSystems needed a professional brand identity and web presence to grow their company.

The logo plays on a molecular foundation to build in an ecosystem of health and medical care around the MedaSystems 'M'. The design logomark feels futuristic and balances bold defining shapes with their delicate connecting lines working together in harmony. The open bottom-right segment leaves room for growth, innovation, and inquiry and represents the brand's values. The simplicity in the lines and the atomic structure make it flexible for different design contexts.

The logotype builds on the original logo, and is applicable to many different functions. The motif utilizes the atomic unit of the logo to build molecular shapes that grow and change. It lends itself to use in line dividers, embellishment, and repeating patterns.