Centric Fitness
app design / ux research / brand identity
Centric streamlines the logistics of fitness coaching and personal training – from planning and managing finances, to scheduling and building workouts; Centric helps trainers as they run and grow your business. I constructed a high fidelity app prototype after an intensive research process and multiple rounds of wire-framing and ideation.
Disclaimer: Due to confidentiality agreements with Nebula Consulting, I am limited in the amount of work I can show. Please contact me for more information.
The Problem
Fitness coaching and personal training has changed. More trainers are remote coaching than ever before. Trainers and coaches need a way to handle the logistical challenges associated with increasing demand for remote training.
User Research
The main points of concern that trainers faced were centered around three core issues:
Remote Workouts — Customizing remote workouts, tracking client progress, offering clients visual aids for certain movements.
Finances — Charting business and income, keeping track of client sessions, and sending flexible invoices for payments.
Scheduling — Keeping track of sessions, checking in with clients who haven’t booked in a while, remote sessions, and multiple calendar synchronicity
Ideation
In one user interview, a participant described her need for a “center point“ in managing her business. This became the focus of the ideation process, and was crucial in further prototypes. A dashboard concept was the main starting point, which then developed to include a calendar, client relations manager, workout builder, and more. Initial testing revealed that trainers were less focused on nutritional services, so that aspect of the prototype was scrapped.
Centric Fitness
The result of several intensive rounds of feedback and iteration was Centric Fitness, a digital product that streamlines the logistics of fitness coaching and personal training. The key features include:
Flexible Workout Builder — Trainers can create highly custom exercises and set their active muscle groups; identify and list equipment required for an exercise; include instructional diagram or videos; and take workout-specific notes. Centric supports remote coaching through a client-specific link to an interactive planned workout where clients can record reps, weights, and personal feedback.
Financial Management — Centric displays insights into trainers’ business and income, keeps track of client sessions, and sends flexible invoices for payments. Invoicing can be done in session-by-session booking, session packages, or even discount rates. Once an invoice is sent, trainers are kept up-to-date on the status of payment.
Scheduling and Calendar Management — Centric’s scheduling engine enables trainers to plan out their schedule and never miss a session, whether it be in-person or remote. The home dashboard lets users see their week at a glance, without having to click around.
